Meet the Senegalese fashion label that Beyonce has fallen in love with, Tongoro
In her latest video ‘Spirit’, off her Lion King: The Gift Album, Beyonce is clad in a variety of designers but one African designer has stolen Queen B’s heart. Meet the Senegalese label that has made a lasting impression.
Tongoro is the brainchild of Sara Diouf who wanted to create some stylish, affordable yet distinctly and unashamedly African.
In an ongoing effort to highlight African women in the fashion space, Diouf launched her African-made brand Tongoro.
From flirty off-the-shoulder tops, to billowing maxi skirts and a handbag inspired by a French baguette all created in the most memorable, distinctly African prints, Tongoro is poised to highlight the best of modern African fashion for an affordable price.
According to the brands website:
We are a 100% Made In Africa label providing clothing that offer style conscious consumers quality, variety and convenience, at affordable prices.
Our brand focuses on understanding the fashion that our customers want offering playful and unique apparel. By sourcing our materials on the continent and working with local tailors, our long-term goal is to contribute to the development of the retail production in Western Africa, with our first atelier in Dakar, Senegal.
Speaking about her brand to Harper’s Bazaar, Diouf said:
The Tongoro girl is one of a kind; she’s an adventurer. She’s feminine, playful, full of character, she’s never afraid of trying new things. Prints being a key element to the brand, the aesthetic is and will always be very graphic and bold. Each piece makes their own statement without having to add much.
Styled by her long-time stylist, Zerina Akers, Beyonce wears a monochrome 3 -piece Bamako suit and durag by Tongoro and tribal inspired face piece.
Inspired by the Wodaabe tribe traditional facial ornament, Tongoro’s SS19 Cairo face piece makes an appearance in the video, worn by Beyonce and her dancers. The unique piece of jewelry is an ode to African pride according to the brand. Beyonce also wears their T earrings, shaped after the brand’s initial and they represent life balance. According to Tongoro, the both combined tell an African story of cultural strength.